DraftKings sought to create a flagship location for its daily fantasy sports and sports betting enthusiasts, set against the historic backdrop of one of America’s oldest ballparks – Wrigley Field. The goal was to craft a space that blended the historic charm of Wrigley with cutting-edge technology, delivering an immersive sports-watching and betting experience. The result? A venue where fans could wager on baseball and a wide range of sports, including Premier League, NASCAR, UFC and more – all under one roof.